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"Our ambition: to create connected brand experiences for our client’s success."

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McCANN Worldgroup is a creatively driven global marketing network with over 20 years of digital expertise.

TRUTH
WELL
TOLD

Our vision

McCANN Worldgroup unites McCANN, one of the most renowned advertising agencies which stands for big brands and successful brand management like no other, and MRM, one of the leading digital full-service agencies.

It is their shared ambition to lead brands into a connected age, by creating immediate value for people through holistic brand experiences.
 

Our Mission

We help brands play
a meaningful role
in people’s lives.

In Germany over 450 employees from 30 different countries work at McCANN and MRM, the two creative agencies of McCANN Worldgroup.

OUR CLIENTS

Our core competence lies in strategic brand management linked with creativity and technological innovation. Furthermore, we realize ambitious IT solutions that create new marketing opportunities.

ALDI NORD
ALDI Süd
Ay Yildiz
Black+Decker
Cadillac
Chevrolet
Cisco
DeWalt
CPD
eBay
equinor
essie
Fresenius Medical Care
General Motors
Glücksspirale
Heel
Helaba
L'Oréal
Mastercard
Maybelline
Merck
Merz
Nesquik
Nestlé
Opel
Santander
Schär
Siemens
s'Oliver
Stanley
Weight Watchers
Westlotto
Wibank
Yokohama
Zurich

Our Services

Integration through collaboration

CONSULTING

  • Business Strategy
  • Brand & Digital Strategy
  • IT Strategy
  • Business Intelligence Research Analytics & KPIs

In times of digital transformation nothing is as constant as change. Strategic foresight is essential.

EXPERIENCE

  • CXM/User Experience
  • Customer Journey
  • Shopper/Retail Marketing
  • Customer Relationship & Management

Today people expect seamless brand experiences across all channels, touchpoints and devices.

ACTIVATION

  • Brand Campaign Platforms
  • Tactical Activation
  • Channel Planning
  • Branded Entertainment

Brands need to activate people in an emotional and meaningful way, driving them to take action.

ENGAGEMENT

  • Social Listening & Community Management
  • Content Marketing
  • Content Coordination & Distribution
  • Real-time Marketing & Operation

Compelling, personalized always-on content drives sustainable engagement with people.

ENABLEMENT

  • Brand & Commerce Platforms
  • Roll-out Management
  • Marketing & Sales Applications
  • Multi Device Development

People expect brands to add immediate value through meaningful tools, products and services.

OUR STRATEGY:
TRUTH2MEANING

Truth hunting

Truth hunting

The relentless search for new insights.

Integrated Springboard

Integrated Springboard

Immersive experiences to unlock new opportunities.

Journeying and mapping

Journeying and mapping

Connecting people and brands.

Our Management

Ruber Iglesias

Chief Executive Officer, McCANN Worldgroup Germany

"The key to innovation and growth is an equal exchange of expertise between the disciplines. This is the effort of our McCANN Worldgroup agencies: modern brand management with innovative customer journeys using all relevant touchpoints."

Goetz Ulmer

Chief Creative Officer, McCANN Worldgroup Germany

"No other network worldwide is as creative and innovative as McCANN Worldgroup. We are creatively leading the agency group to new heights in Germany as well."

Alison Segar

Chief Strategy Officer, McCANN Worldgroup Germany

"We created a modern, future-oriented foundation that offers our customers not only creativity but also substantial technological know-how. Supporting this strategically is an essential and exciting task."

Laurent Jaulin

Chief Financial Officer, McCANN Worldgroup Germany

"We not only offer efficient, integrated solutions for the current challenges our clients are facing, but we also help them solve the challenges of tomorrow."

Cortney Endecott

Director HR & Operations, McCANN Worldgroup Germany

"We ensure that our expertise and our goals coincide. And people remain at the forefront of these ambitious goals."

Locations

Berlin

Berlin

c/o WeWork
Stresemannstraße 123
10963 Berlin

49.30.44030.0

Düsseldorf

Düsseldorf

Broadway Office
Breite Straße 29-31
40213 Düsseldorf

49.211.49554.0

Frankfurt

Frankfurt

Grosser Hasenpfad 44
60598 Frankfurt

49.69.60507.0

With a collaborative network