"Our ambition: to create connected brand experiences for our client’s success."
McCANN Worldgroup is a creatively driven global marketing network with over 20 years of digital expertise.
TRUTH
Since foundation in 1912 McCANN Erickson has made a name for itself in more than 120 markets with its positioning “Truth well told”. When Truth is well told it has the power to move people, brands and markets.
Our vision
McCANN Worldgroup unites McCANN, one of the most renowned advertising agencies which stands for big brands and successful brand management like no other, and MRM, one of the leading digital full-service agencies.
It is their shared ambition to lead brands into a connected age, by creating immediate value for people through holistic brand experiences.
It is their shared ambition to lead brands into a connected age, by creating immediate value for people through holistic brand experiences.
Our Mission
We help brands play
a meaningful role
in people’s lives.
In Germany over 450 employees from 30 different countries work at McCANN and MRM, the two creative agencies of McCANN Worldgroup.
OUR CLIENTS
Our core competence lies in strategic brand management linked with creativity and technological innovation. Furthermore, we realize ambitious IT solutions that create new marketing opportunities.
Our Services
Integration through collaboration
CONSULTING
- Business Strategy
- Brand & Digital Strategy
- IT Strategy
- Business Intelligence Research Analytics & KPIs
In times of digital transformation nothing is as constant as change. Strategic foresight is essential.
EXPERIENCE
- CXM/User Experience
- Customer Journey
- Shopper/Retail Marketing
- Customer Relationship & Management
Today people expect seamless brand experiences across all channels, touchpoints and devices.
ACTIVATION
- Brand Campaign Platforms
- Tactical Activation
- Channel Planning
- Branded Entertainment
Brands need to activate people in an emotional and meaningful way, driving them to take action.
ENGAGEMENT
- Social Listening & Community Management
- Content Marketing
- Content Coordination & Distribution
- Real-time Marketing & Operation
Compelling, personalized always-on content drives sustainable engagement with people.
ENABLEMENT
- Brand & Commerce Platforms
- Roll-out Management
- Marketing & Sales Applications
- Multi Device Development
People expect brands to add immediate value through meaningful tools, products and services.
OUR STRATEGY:
TRUTH2MEANING
Truth hunting
The relentless search for new insights.
Integrated Springboard
Immersive experiences to unlock new opportunities.
Journeying and mapping
Connecting people and brands.
With the tools to discover the truth: Truth Central
Our Management
Ruber Iglesias
Chief Executive Officer, McCANN Worldgroup Germany
"The key to innovation and growth is an equal exchange of expertise between the disciplines. This is the effort of our McCANN Worldgroup agencies: modern brand management with innovative customer journeys using all relevant touchpoints."
Sebastian Hardieck
Chief Creative Officer, McCANN Worldgroup Germany
"Creativity has the power to improve every technology and medium. Creativity can enhance every process and every result. Today, more than ever, creativity is indispensable."
Alison Segar
Chief Strategy Officer, McCANN Worldgroup Germany
"We created a modern, future-oriented foundation that offers our customers not only creativity but also substantial technological know-how. Supporting this strategically is an essential and exciting task."
Laurent Jaulin
Chief Financial Officer, McCANN Worldgroup Germany
"We not only offer efficient, integrated solutions for the current challenges our clients are facing, but we also help them solve the challenges of tomorrow."
Anke Herbener
Managing Director McCANN Worldgroup Germany and Chief Executive Officer, MRM Germany
"There are countless possibilities in marketing today. By incorporating them into targeted and innovative strategies, we create constant and organic growth for our customers."
Cortney Endecott
Director HR & Operations, McCANN Worldgroup Germany
"We ensure that our expertise and our goals coincide. And people remain at the forefront of these ambitious goals."
Andreas Brückner
Managing Director Business Development, McCANN Worldgroup Germany
"We combine strategic consulting competence and profound digital expertise, which are of growing importance for everyone."
Locations
Düsseldorf
Broadway Office
Breite Straße 29-31
40213 Düsseldorf
49.211.49554.0
With a collaborative network
