Integration through collaboration
- Business Strategy
- Brand & Digital Strategy
- IT Strategy
- Business Intelligence Research Analytics & KPI´s
In times of digital transformation nothing is as constant as change. Strategic foresight is essential.
- CXM/User Experience
- Customer Journey
- Shopper/Retail Marketing
- Customer Relationship & Management
Today people expect seamless brand experiences across all channels, touchpoints and devices.
- Brand Campaign Platforms
- Tactical Activation
- Channel Planning
- Branded Entertainment
Brands need to activate people in an emotional and meaningful way, driving them to take action.
- Social Listening & Community Management
- Content Marketing
- Content Coordination & Distribution
- Real-time Marketing & Operation
Compelling, personalized always-on content drives sustainable engagement with people.
- Brand & Commerce Platforms
- Roll-out Management
- Marketing & Sales Applications
- Multi Device Development
People expect brands to add immediate value through meaningful tools, products and services.
The relentless search for new insights.
Immersive experiences to unlock new opportunities.
Journeying and mapping
Connecting people and brands.
The leadership team of the McCann Worldgroup in Germany
CEO McCANN Worldgroup Germany
"The key to innovation and growth is an equal exchange of expertise between the disciplines. This is the effort of our McCann Worldgroup agencies: modern brand management with innovative customer journeys using all relevant touchpoints."
CCO McCANN Worldgroup Germany
"The truth isn’t always nice. It can provoke, inspire and arouse emotions. The insight that follows can move people, brands and markets. And that’s exactly what we want."
CFO McCANN Worldgroup Germany
"We not only offer efficient, integrated solutions for the current challenges our clients are facing, but we also help them solve the challenges of tomorrow."
Director HR McCANN Worldgroup Germany
"We ensure that our expertise and our goals coincide. And within these aspiring goals people remain in the forefront."