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"Our ambition: to create connected brand experiences for our client’s success."

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McCANN Worldgroup is a creatively driven global marketing network with over 20 years of digital expertise.

TRUTH
WELL
TOLD

Our vision

McCann Worldgroup unites McCann, one of the most renowned advertising agencies, which like no other agency stands for big brands and successful brand management, and MRM//McCann, one of the leading digital full-service agencies.

It is their shared ambition to lead brands into a connected age, by creating immediate value for people through holistic brand experiences.

Our Mission

We help brands to play
a meaningful role
in people’s lives.

In Germany over 400 employees from 30 different countries work at McCann and MRM//McCann, the two creative agencies of McCann Worldgroup.

OUR CLIENTS

Our core competence lies in strategic brand management linked with creativity and technological innovation. Conversely, we realize ambitious IT solutions that create new marketing opportunities.

Aldi nord
Amway
Cadillac
Cathay pacific
Chevrolet
Cocacola
Commerzbank
Cpd
Der touristic
Dpd
Essie
Fresenius medical care
Gm
Hasseroerder
Heel
Helaba
Hexal
Laroche posay
Lg
Loreal
Mammut
Mastercard
Maybelline
Merz
Miele
Nespresso
Nestle
Nordsee
Opel
Rabodirect
Siemens
Soliver
Statoil
Vauth sagel
Watt
Weightwatchers
Westlotto
Wibank
Yokohama
Zurich
Spacer
Spacer
Spacer
Spacer
Spacer
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Our Services

Integration through collaboration

CONSULTING

  • Business Strategy
  • Brand & Digital Strategy
  • IT Strategy
  • Business Intelligence Research Analytics & KPI´s

In times of digital transformation nothing is as constant as change. Strategic foresight is essential.

EXPERIENCE

  • CXM/User Experience
  • Customer Journey
  • Shopper/Retail Marketing
  • Customer Relationship & Management

Today people expect seamless brand experiences across all channels, touchpoints and devices.

ACTIVATION

  • Brand Campaign Platforms
  • Tactical Activation
  • Channel Planning
  • Branded Entertainment

Brands need to activate people in an emotional and meaningful way, driving them to take action.

ENGAGEMENT

  • Social Listening & Community Management
  • Content Marketing
  • Content Coordination & Distribution
  • Real-time Marketing & Operation

Compelling, personalized always-on content drives sustainable engagement with people.

ENABLEMENT

  • Brand & Commerce Platforms
  • Roll-out Management
  • Marketing & Sales Applications
  • Multi Device Development

People expect brands to add immediate value through meaningful tools, products and services.

OUR STRATEGY:
TRUTH2MEANING

Truth hunting

Truth hunting

The relentless search for new insights.

Integrated Springboard

Integrated Springboard

Immersive experiences to unlock new opportunities.

Journeying and mapping

Journeying and mapping

Connecting people and brands.

OUR MANAGEMENT

RUBER IGLESIAS

CEO McCANN Worldgroup Germany

"The key to innovation and growth is an equal exchange of expertise between the disciplines. This is the effort of our McCann Worldgroup agencies: modern brand management with innovative customer journeys using all relevant touchpoints."

SEBASTIAN HARDIECK

CCO McCANN Worldgroup Germany

"Creativity has the power to improve every technology and medium. Creativity can enhance every process and every result. Today, more than ever, creativity is indispensable."

LAURENT JAULIN

CFO McCANN Worldgroup Germany

"We not only offer efficient, integrated solutions for the current challenges our clients are facing, but we also help them solve the challenges of tomorrow."

CORTNEY ENDECOTT

Director HR McCANN Worldgroup Germany

"We ensure that our expertise and our goals coincide. And within these aspiring goals people remain in the forefront."

Locations

Berlin

Berlin

Schönhauser Allee 37
Kulturbrauerei
10435 Berlin

49.30.44030.0

Düsseldorf

Düsseldorf

Broadway Office
Breite Straße 29-31
40213 Düsseldorf

49.211.49554.0

Frankfurt

Frankfurt

Grosser Hasenpfad 44
60598 Frankfurt

49.69.60507.0

With a collaborative network